As principal consultant at Group of Minds, Ron Evans uses the science of behavioral psychology to encourage and reward positive customer behaviors. He designs experiments that challenge assumptions in marketing, fundraising, and customer experience, and teaches organizational leaders his process.
His current interests include studying the ways arts patrons make decisions, feel loyalty, and are impacted by social influences of their peers. He is an affiliate member of both the American Psychological Association (apa.org), and the Society for Consumer Psychology (myscp.org).
He is a frequent speaker at international conferences, including the Arts Marketing Association of the U.K., (where he is also a mentor for the AMA’s Digital Marketing Academy program) the Australian Arts Council Arts Marketing Summit, the National Arts Marketing Project Conference/Americans for the Arts (NAMP), the International Ticketing Association Conference (INTIX), The Conference on Community Arts Education, the Western Arts Alliance Conference, the League of American Orchestras, and the Getty Leadership Institute.
Ron currently teaches graduate courses he designed for the Arts Management and Art Business program at Claremont Graduate University (“Managing Arts Engagement,” and “Social Media Advertising”) and in consumer and emotional psychology at Menlo College in Atherton, CA.
Ron has a history in the field of studying human behavior and technology. After a successful career in user interface design for the videogame industry with prominent firms such as Atari Games and FASA Interactive, Ron moved into the nonprofit sector to follow his lifetime love of the arts. He was employee #3 at Artsopolis, a Silicon Valley startup fueled by a $750,000 grant from the Knight Foundation to create marketing innovations and collaborations among cultural groups. There, he launched the arts calendaring platform (artsopolisnetwork.com), which has generated millions in revenue as the premier cultural event calendaring platform for 50+ cities around the world.
Testimonials on Ron’s work from current and past clients can be seen at: (groupofminds.com/gom-testimonials).
“First, I preface my recommendation by saying that Ron’s creative and intellectual work as both a leader and an educator is unparalleled in my experience working with a number of industry experts. His varied teaching methods are more energetic and innovative than most of the 1,000+ presenters that I have hired to speak over the last four years. Between our annual conference, localized marketing workshops, and webinars, I find Ron to be one of the most reliable, eloquent, and stellar public speakers; his natural ability to skillfully address audiences of all sizes with a lively presentation style filled with practical information reflects this…”
-Laura Kakolewski, Manager, National Arts Marketing Project, Americans for the Arts
“Ron Evans made the process of building our new website exploring intrinsic impact for the arts: intrinsicimpact.org simple and easy. His experience with search engine optimization also has been extremely helpful. Ron’s approach to working with us was no b.s. and highly accessible, but steeped in a deep understanding of the technologies and how humans interact with them.”-Alan Brown, Principal, WolfBrown
“Thank you so much! This is all such fantastic work. I love that there could be really concrete (and sometimes simple) fixes. I also love how the rating system as well as your presentation really challenged the grantees to think about their online marketing in terms of quantifiable measurements – something that I think they are not used to doing, but now with the technology are able to pretty easily. I am pleased to see CCF arts grantees already implementing suggestions and seeing results.”-Leslie Ito, Program Officer, California Community Foundation
“For his deep knowledge of marketing and the Internet (and where the two come together), his passion and commitment to his work, his natural gifts as a teacher and discussion moderator, his impressive connections in the field (through whom he continuously enriches his base of knowledge), and his all-around likable and generous demeanor, I give Ron Evans my highest recommendation.”-Matt Campbell, Director of External Relations, Stanford Lively Arts
“Your interactive presentation energized everyone and provided our members with great inspiration and new ideas and techniques about ways to engage their current and prospective audiences… Your framework for the different reasons people will commit to buy helped people think about transactions in a different way… Our entire team at CultureSource wishes to express our gratitude!”-Maud Margaret Lyon, Executive Director, CultureSource
Ron Evans, Principal
Group of Minds INC. | Influencing audiences via marketing, technology, and behavioral psychology | 408-646-9543 | firstname.lastname@example.org
LinkedIn: linkedin.com/in/ronevansarts | Twitter: twitter.com/groupofminds