2013 View Client Site
The Cantor Arts Center at Stanford University approached Group of Minds for assistance in overhauling the Center’s digital communications and strategy. Email marketing was difficult and time consuming to put together, got a low open rate, and was not compatible with many modern email software systems. Group of Minds’ work with the Center resulted in the switch to a new, less expensive email software vendor, reduced time needed to create the content, and a newsletter that visually matched the Center’s website and brand. In addition, the structure and voice of the newsletter was adjusted to create a warm and welcoming feeling, and personalized curation of content by museum staff. The Center is now enjoying an increased open and click rate, strong visual continuity, and a 75% savings in time needed to create email communications.