As a multi-disciplinary arts venue, in Old City, Philadelphia, the Bride collaborates with independent artists, supporting their creative process from inception to presentation. To this end, the Bride is working with Group of Minds to envision how the venue space can be opened up, and how new ways of partnering with artists and audiences can be implemented. Specifically, we are looking at the flow of a patron’s process — from targeted message to ticket purchase, and from attendance to reflection on the experience. The Bride is experimenting with new tactics and techniques to streamline the full attendance process.