Spring 2014 View Client Site
The City of Palo Alto’s Cubberley Artist Studio Program provides City-sponsored, affordable studio space for artists, building creative community and fostering public engagement. The organization had gone through some major changes in the criteria used to select artists, and the artist submission deadline was looming. Group of Minds was asked to create a communication strategy to ease the transition of existing and potential new artists to the new format. Through innovative use of online and offline messaging, the Cubberley Artist Studio Program exceeded its goals for numbers of submissions, and subsequently filled its program with diverse art forms including filmmaking, comic book graphic design, and creative musicianship.