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June 24, 2011

My picks for the top 50 tweets of the Americans for the Arts (AFTA) 2011 Conference

[ Image: AFTA Twitter ]I wasn’t able to attend the Americans for the Arts (AFTA) conference this year, but I did get to participate in the next best thing: following the conversation on Twitter. Lots of great discussion and opinions. But unless you were following 24/7, you may have missed some gems. So, I’ve gone through the entire stream of tweets using the hashtag #AFTA11 (all 2389 of them!) cut out all fat, and filtered them down to my picks for the top 50 most-useful tweets to me from AFTA 2011.

I say most useful because I wanted to separate out things that can be acted on, resources/measurements that can be explored, impactful facts and figures, and new “lightbulb ideas.”  A big thank you to these great posters for posting meaty tweets — If you like something you see, follow the author on Twitter. Up next, the same from the TCG Conference. So here goes, from oldest (pre-conference) to newest (end of conference) order…

My picks for the 50 top tweets from AFTA 2011

1. @twocitygirl What I’m really getting from #AFTA11 is that temporary public art is the way to go.

2. @sparkoc Not attending @Americans4Arts Convention in San Diego #afta11 ? – You can still attend keynotes on FREE live webcast!

3. @DDombrosky My list of tech resources for arts managers can be found at #AFTA11

4. @ansteady Matt Lehrman recommends 2 books for understanding technology: DREAMING IN CODE & GROUNDSWELL. Good laypersons guides. #afta11

5. @FJavierTorres Check out the IMPACTFUL video from this Public Matters Project: #AFTA11 #FOODEQUITY Market Makeovers

6. @FJavierTorres Another Fantastic Public Matters project that helps you see the change in community over time: #AFTA11

7. @teaoranges Markusen and Gadwa’s Creative Placemaking study: #afta11

8. @FrameDance Higher than I would have guessed @artfulmanager: NEA festival study: 76% of festivals pay their artists. #afta11

9. @createquity +1: This is why we need independent interpretation. RT @artfulmanager: Why does arts research so often sound like talking points? #afta11

10. @ArtsAdvocate_MD How can we work to turn this around? RT @shewhotravels: 22% of businesses expect their arts giving to decrease this year #afta11

11. @wassilyk #afta11 kickstarter soon to introduce curated pages… Organizations will pick fave projects to back

12. @saharjavedani Acevedo states our need for “Inter-culturalism” understanding one’s own culture through the lens of others’ #cultures #afta11

13. @saharjavedani Acevedo gives shout out to @philaculture for reports on Cultural Engagement Index #afta11

14. @MAinArtsMgt #afta11 Great positive findings on the Strategic National Arts Alumni Project survey SNAAP. Check their website:

15. @wassilyk #afta11 kickstarter, cross-social media promo critical, 40% of unsuccessful projects get 0 pledges

16. @SAHEARTS Kickstarter most common pledge is $25. People like to be a part of the project. “backing a project” #afta11

17. @MNCITIZEN majority of outdoor festivals (77%) occur in towns with less than 250,000 ppl, 60% are free, most held in easily accessed locations #AFTA11

18. @artfulmanager Up first at research session: NEA study of outdoor arts festivals. #afta11

19. @IrenicImplement @Americans4Arts….loving the QR code on the button…you just gave me a new idea for our membership drive #afta11

20. @jesskstern Monterey Arts Council starts license plate program to raise $40M for arts ed. Kudos to oregon cultural trust for theirs as well! #afta11

21. @SheWhoTravels Did U know that every tweet ever made is archived @ Library of Congress? Good reason to never tweet pics of yr body parts #AFTA1

22. @ansteady Public art doesn’t have to be expensive. SnoWaffle cost $40: #AFTA11

23. @MNCITIZEN Good advice: RT @APAP365 “If you’re at…#AFTA11 or any conference this summer, here’s why (& how) you should tweet:”

24. @MNCITIZEN 34% of arts EDs expect to leave the job in the next 2 years. 10% within the next 12 months #AFTA11

25. @MNCITIZEN Only 32% of arts EDs are hired from outside the organization, the rest are founders or from board or staff #AFTA11

26. @GordonJayFrost The #afta11 sessions on #philanthropy will be available on-demand:

27. @SheWhoTravels Go Marcus! RT“@artfulmanager Sidewalk Poetry project in St. Paul. Turning concrete into canvas. Wow. #afta11”

28. @trishamead oooh. Direct link to mobil-ready video trailer? I’m thinking how to maximize QR code on coffee s hop poster, i.e. #2amt #afta11

29. @crystalewallis oooh! RT @wkradio: #AFTA11 DO NOT be fooled into using QR Codes >>> Excellent design will always transmit more information. #techfads

30. @teaoranges Prof. dev: Seeking mentors *and* becoming a mentor to others in the field is key to building and elevating everyone’s skills. #afta11

31. @artfulmanager Interesting view of ‘creativity’ as the intersection of originality and impact (PDF file) #afta11

32. @lisa_hoang Whoa. RT @ArtsAdvocate_MD: Federal Funding for the arts is $0.02 for every $100 of non-military discretionary spending (2009) #AFTA11

33. @PAArchive Hot topic at #AFTA11: the arts as an economic generator in cities that have a high percentage of vacant buildings.

34. @NPAConvention Keep it simple, simple, simple: MT @fjaviertorres: Krug’s 3 laws of web usability: #AFTA11 #NPAC

35. @SparkOC There are about 110,000 nonprofit arts orgs out of 1.4 million nonprofits nationwide #afta11

36. @FJavierTorres Grt infographic on Twitter vs Facebook usage: #AFTA11 Which 1 works better 4 ur fundraising/online relationship building

37. @FJavierTorres
Old truth remains true in fundraising: “People give to people!” #AFTA11

38. @namac Trend rising: donors who prefer to give online tend to not want to give any other way and will get peeved if you try! #afta11

39. @ArtsMendo Downward trend in share of population attending art event but volunteerism and personal creation shows an upward trend. #afta11

40. @SparkOC In 2009 41% of nonprofit arts orgs operated at a deficit. #afta11

41. @Americans4Arts @richmintz tells us about his experiences working with @Americans4Arts on ARTSBlog #afta11

42. @NPAConvention MT @diasporavibe @pllorenzo: Sharing-Cool Web Apps for Arts & Cultural Organizations #marketing #arts #afta11 @SDAFF

43. @artfulmanager Managing Media Mayhem session: to track journalists and bloggers online, visit #afta11

44. @saharjavedani Here’s NEFA’s Cultural Count Database #afta11

45. @MsRubyC Want to encourage resistant staff members to use new tech? Put it in the review process, where relevant. Heavy handed? Maybe. #afta11

46. @artpride How do you keep up w/ constantly changing technology? Evaluate the tech. you use annually and do your research #afta11

47. @pllorenzo Audioboo: Inspired #afta11 #arts #sandiego

48. @gerlie_irvine Ben Cameron, Doris Duke Foundation – Could sustainability be enemy of adaptability? #afta11

49. @artfulmanager Funny that ‘continuous partial attention’ is a curse for some & a goal for others. At #afta11 it’s the only option.

50. @RinglingCollege #afta11 Fischer #SeaWorld notes recent quote “facts don’t persuade people, emotions do”

Like this post? Please share it with others who you think might benefit from it, via the links below, and subscribe via email orRSS to receive future updates. Ron Evans is an arts marketing and consumer psychology researcher, and principal consultant at Arts Marketing Consultants in Sunnyvale, CA, USA. He helps arts audiences increase their understanding, appreciation, and frequency of attendance through innovative uses of technology.

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