I wasn’t able to attend the Americans for the Arts (AFTA) conference this year, but I did get to participate in the next best thing: following the conversation on Twitter. Lots of great discussion and opinions. But unless you were …
I usually write from the perspective of helping arts organizations in a promotional aspect, and I wanted to change lanes for a moment and talk about Twitter use by arts administrators as individuals who may be struggling with “why.”
“Why do I want to use Twitter?”
“What’s the point of knowing what somebody had for lunch? I really don’t care.”
“I followed everybody and now I can’t handle all the tweets.” (Or “twits,” perhaps if you’re referring the the people who tweet stupid things.)
To help answer these questions and more, I’m going to tell you a bit about how I use Twitter. Now, I’m coming from the perspective of using Twitter as a professional and artistic resource, not just another place to gab. More on that below.
Many of you are I’m sure aware of Google Alerts, which is a service by Google that will deliver content via email to you, based on the keywords you select. I use Google Alerts to bring me all sorts of information. As an example, Google sends me alerts based on the keyword “Arts Marketing.” Most of the time, what is sent to me as something to do with the arts. But sometimes, Google does its best and sends me webpages about “Martial Arts