Email Marketing

Barriers To Communication: What’s In My Inbox?

Beware the big email image So if you’ve been here for a little while, you’ll know that the folks at GroupofMinds are big supporters of arts groups using email. I think it’s one of the most effective, efficient, and low-cost ways of getting your message out. I’ve blogged before about some things groups should avoid .. read more

On January 26th, 2009, posted in: Articles, Arts Marketing by Tags: ,

5 ways to lose arts patrons with email marketing (a great way to clear out the theater!)

The invention of email was a gift to arts marketers. Zero cost and instant up-to-the-minute communication with plain text. Nice. Then came email marketing with graphic newsletters. Even better! Your copy and your brand’s “look and feel.” When used correctly, graphic email marketing is one of the most effective ways to keep up a conversation .. read more

On September 25th, 2008, posted in: Arts Marketing, Arts Technology by Tags: , 1 Comment

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