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Ron Evans - Group Of Minds

arts_marketing_consultant_ron_evansRon Evans is a consumer behavior researcher and principal consultant at Group of Minds Arts Marketing + Technology Consultants ( He is a leading developer and researcher at the intersection of culture and technology. His primary area of interest is in exploring emerging technology and its impact on the ways arts patrons make decisions, including motivations for ticket purchasing, organizational loyalty, and the impact of social influence on donations. He is an affiliate member of both the American Psychological Association (, and the Society for Consumer Psychology (

Ron has a history in the field of social interactions using technology. After an early successful career in user interface design for the videogame industry with firms such as Atari Games, he moved into the nonprofit sector as a marketing and audience development researcher for Arts Council Silicon Valley. Fueled by a $750,000 grant from the Knight Foundation, he helped launch a collaborative arts marketing program for regional groups in San Jose, CA, and was the functionality designer on the Artsopolis Arts Calendaring Platform ( now a licensed community arts calendaring solution for 50+ cities around the U.S.  ( generating continual online earned revenue for the organization. As the Director of Local Marketing for the Artsopolis Marketing Partnership, he worked one-on-one with more than 150 individual arts and cultural groups on all aspects of marketing, audience development, and technology implementation including ticketing vendor selection, online revenue generation, website experience enhancement, usability studies, and next-generation audience development techniques.

In 2008, Ron left the Arts Council and formed his full-service arts technology consulting firm, Group of Minds ( He assists arts and cultural organizations in increasing their audience’s arts enjoyment, understanding, and frequency of attendance. He is a frequent speaker at regional and national conferences, including the National Arts Marketing Project Conference/Americans for the Arts (NAMP), the Arts Marketing Association of the U.K. annual conference (AMA), the Australian Arts Council Annual Arts Summit, The Conference on Community Arts Education, the Western Arts Alliance Conference, and the International Ticketing Association Conference (INTIX).

Ron currently teaches courses in Arts Management and Art Business at Claremont Graduate University, and Consumer Psychology at Menlo College in Atherton, CA. He is the host of NAMPRadio, the official podcast of Americans for the Arts’ National Arts Marketing Project ( Testimonials on Ron’s work can be found via his site: (


M.A., Organizational Psychology emphasis in Consumer Psychology, The Chicago School of Professional Psychology, 2013
B.A., Film & Video, Columbia College Chicago, 1996

Current and recent arts marketing, technology, and psychology projects include:
  • Design and implementation of a Donor Loyalty Reward system to change giving behavior for Playpenn, Philadelphia
  • Experimental design to assist the Cantor Arts Center of Stanford University to gather contact information from mobile museum attendees
  • Research of arts patron mobile use/preferences longitudinal study in six U.S. cities (next update: round 3 in 2015)
  • Design and implementation of the 5-month ENGAGE 2012 arts marketing program for the L.A. County Arts Commission
  • Research of social media integration into ticketing systems in the U.S. and U.K. (Presentation at AMA Conference, UK)
  • Design and launch of ( the online portal for intrinsic impact study in the arts for Alan Brown of WolfBrown
  • Research to gather website usage preferences of users of a major online classical music resource, to drive the refresh of the online site design of San Francisco Classical Voice (focus group/interview protocol design and facilitation)
  • Procuring ticketing, marketing, & CRM system for City Lights Theatre Company
  • Website functionality/user interface/ticketing revenue consultant for Stanford Lively Arts, Stanford University
  • Website functionality/user interface/ticketing revenue consultant for Ford Theatres in Los Angeles
  • Procuring ticketing, marketing/CRM system for the Artsopolis Marketing Partnership/Arts Council Silicon Valley
  • System and functionality design for Fractured Atlas’ “Athena Tix,” the world’s first open-source ticketing system
  • Research info mobile app/ticketing vendors across the U.S., for the Greater Philadelphia Cultural Alliance (report available via the homepage at (
  • Developing requirements and concepts for next generation software tools for audience development for Project Audience in the US, funded by the Andrew W. Mellon Foundation
  • Procuring ticketing, marketing, & CRM system for the Pittsburgh Arts Council
  • Lecturer on online marketing and location-based technology for arts and cultural groups for CultureLab, a combined collaborative initiative with the University of Chicago and nonprofit consulting firm WolfBrown
  • Creator of Group of Minds’ “Social Media Audit” system, currently applied to the Greater Philadelphia Cultural Alliance, the L.A. County Arts Commission, the California Society of Traditional Arts, and other arts clients
Specific skills:
  • Organization and audience/consumer behavior change management, including social influence and loyalty mechanisms
  • Marketing and visibility messaging optimization for arts and cultural organizations
  • Research and evaluation of consumer trends and behavior
  • Technology collaborations/partnerships with for-profit or non-profit partners
  • Online arts portal business planning, budgeting, and revenue generation
  • Opensource technology evaluation and implementation
  • User interface and user “flow” across online portals
  • Technology/vendor selection for online ticketing, donor database, and email marketing systems
  • Finishing stalled technology implementation
  • Analysis of funding requests to maximize funding potential
  • Online technology evaluation to maximize funder expectations

“Ron made the process of building our new website exploring intrinsic impact for the arts: simple and easy.  His experience with search engine optimization also has been extremely helpful.  Ron’s approach to working with us was no b.s. and highly accessible, but steeped in a deep understanding of the technologies and how humans interact with them.”-Alan Brown, Principal, WolfBrown

“Thank you so much! This is all such fantastic work. I love that there could be really concrete (and sometimes simple) fixes. I also love how the rating system as well as your presentation really challenged the grantees to think about their online marketing in terms of quantifiable measurements – something that I think they are not used to doing, but now with the technology are able to pretty easily. I am pleased to see CCF arts grantees already implementing suggestions and seeing results.”-Leslie Ito, Program Officer, California Community Foundation

“For his deep knowledge of marketing and the Internet (and where the two come together), his passion and commitment to his work, his natural gifts as a teacher and discussion moderator, his impressive connections in the field (through whom he continuously enriches his base of knowledge), and his all-around likable and generous demeanor, I give Ron my highest recommendation.”-Matt Campbell, Director of External Relations, Stanford Lively Arts

“Your interactive presentation energized everyone and provided our members with great inspiration and new ideas and techniques about ways to engage their current and prospective audiences… Your framework for the different reasons people will commit to buy helped people think about transactions in a different way… Our entire team at CultureSource wishes to express our gratitude!”-Maud Margaret Lyon, Executive Director, CultureSource

For more information, please contact:

Ron E. Evans, Principal
Group of Minds INC. | arts marketing + technology consulting | 408-646-9543 | | LinkedIn: Twitter: