Thanking their patrons
I’ve been keeping my eye out to the way some of my favorite brands have been changing their messaging recently. Things of course are getting more filtered and specific to me, which is great, but a few companies are really standing out with messaging that is designed to make me feel good or take action. Take this screenshot from a recent email I received after flying with Southwest Airlines:
Nice Southwest! You didn't ask me for $!
Nice! They didn’t try to sell me another ticket right away. They are inviting me to write about my experience, but that doesn’t cost me anything but my time, and at the moment, I’m feeling pretty good about Southwest Airlines (and they just thanked me, so that might add to my decision to
write something good about them). Even though I may not choose to write anything in their travel guide, the thank you is nice and stands on its own.
Can the arts learn messaging tactics from Ebay?
Next up: Ebay. I recently purchased a piece of artwork on Ebay, and Ebay sent me this email message in an effort to get me to leave feedback for the seller of the item:
