Your arts website: learning about ease of use and clarity, part 1 (via zoomerang vs. surveymonkey)
Reading time: 10 minutes (Author’s note: this is an unreleased post from February 2009, which I’ve recently updated due to Zoomerang making some good changes to their website [good job Zoomerang!]. The process is a good exploration of user interface design consultations we do). What information can we glean for our arts websites from the .. read more
Some informal Twitter statistics from five arts organizations
By now, you know about Twitter. You can’t avoid it — the mainstream media has picked up the love affair and is spreading the Twitter love far and wide. I recently did a bit of analysis on the Twitter account saturation in the email subscribers a few of our clients, and the results were intriguing. .. read more
Dear Facebook — want a new revenue stream that will help arts marketing?
When Facebook first launched, many people were confused about the two options available for featuring arts organizations: Facebook Groups vs. Facebook Pages. (I need to stop for a moment and mention that Facebook needs to work out a different name for “Facebook Pages” — isn’t every page on Facebook a Facebook page? Most people commonly .. read more
