Beware the big email image
So if you’ve been here for a little while, you’ll know that the folks at GroupofMinds are big supporters of arts groups using email. I think it’s one of the most effective, efficient, and low-cost ways of getting your message out. I’ve blogged before about some things groups should avoid doing with email, and just recently, a couple of messages popped into my inbox that could use some improvement. Consider this screenshot of an email ad I received from the San Jose Mercury News:
An ad from the San Jose Mercury News (click to enlarge)
What’s missing here? Read more…
