Groupofminds has assisted a variety of arts marketing clients, from small community theaters, to one of the largest jazz programs in the country.

Client Spotlight: Mexican Heritage Corporation of San José

The Mexican Heritage Corporation (MHC) serves the Silicon Valley and Northern California by presenting and advancing Mexican and multicultural performing arts. It is home of the Mexican Heritage Plaza, one of the largest Latino cultural centers in the nation. Groupofminds consultants evaluated the effectiveness of MHC’s online communications, and suggested improvements to increase audience participation. We assisted MHC in the redesign of their online marketing campaigns and messaging, including the introduction of a hosted email marketing and list generation program, online video, and social networking campaigns. Groupofminds staff members now maintain and expand these campaigns, by researching and writing engaging content for email blasts and other online campaigns to energize MHC audiences.

“This has been a terrific service — we love it!” Marcela Davison Aviles, President and CEO, Mexican Heritage Corporation

Each of our clients is unique — we are happy to share our experiences with other types of organizations to show you how a partnership with Groupofminds has created winning solutions.

Case studies

A sample of some of our past and current clients includes:

Audience Engagement Platform — Misnomer Dance Theater, 1stAct Silicon Valley, Ballet San Jose, Cal Performances at U.C. Berkeley, Danzantes Unidos Festival, Dimension Performing Arts, Mexican Heritage Corporation, San Jose Jazz, San Jose Stage Company, Stanford Jazz Workshop, WolfBrown

Groupofminds has assisted many arts and cultural groups with their use of technology in marketing — theatre companies, dance organizations, major music festivals, arts service organizations, symphony orchestras, individual artists — you name it.  Our complete past and current client list is available upon request.

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