Groupofminds has assisted a variety of arts marketing clients, from small community theaters, to one of the largest jazz programs in the country.
Client Spotlight: Mexican Heritage Corporation of San José
The Mexican Heritage Corporation (MHC) serves the Silicon Valley and Northern California by presenting and advancing Mexican and multicultural performing arts. It is home of the Mexican Heritage Plaza, one of the largest Latino cultural centers in the nation. GroupOfMinds consultants evaluated the effectiveness of MHC’s online communications, and suggested improvements to increase audience participation. We assisted MHC in the redesign of their online marketing campaigns and messaging, including the introduction of a hosted email marketing and list generation program, online video, and most recently, an ongoing myspace campaign featuring artists who perform at the Mexican Heritage Plaza. GroupOfMinds staff members now maintain and expand these campaigns, by researching and writing engaging content for email blasts and other online campaigns to energize MHC audiences.
“This has been a terrific service — we love it!” Marcela Davison Aviles, President and CEO, Mexican Heritage Corporation
Each of our clients is unique — we are happy to share our experiences with other types of organizations to show you how a partnership with GroupOfMinds has created winning solutions.
Past and present clients include:
Arts Council Silicon Valley
Art For Well Beings
Audience Engagement Platform — Misnomer Dance Theater
1stAct Silicon Valley
Ballet San Jose
City Lights Theater Company
Cal Performances
Danzantes Unidos Festival
Denver Education Telecommunications Consortium
Dimension Performing Arts
Dragon Productions Theatre Company
History San Jose
Mexican Heritage Corporation
Pacifica Spindrift Players
Palo Alto Players
San Jose Jazz
San Jose Stage Company
Santa Clara Players
Stanford Jazz Workshop
Stanford Lively Arts
Tabard Theatre Company
Technology in the Arts/CMU
The Tech Museum of Innovation
The Landmark Ballroom
TheatreQ
The Wave Magazine
University Musical Society at the University of Michigan, Ann Arbor
WolfBrown
