Groupofminds Arts Marketing + Technology Consultants

Groupofminds assists arts and cultural groups, arts service agencies, and funders with viral arts marketing and new media technology campaigns.
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    Groupofminds has assisted a variety of arts marketing clients, from small community theaters, to one of the largest jazz programs in the country.

    Client Spotlight: Mexican Heritage Corporation of San José

    The Mexican Heritage Corporation (MHC) serves the Silicon Valley and Northern California by presenting and advancing Mexican and multicultural performing arts. It is home of the Mexican Heritage Plaza, one of the largest Latino cultural centers in the nation. GroupOfMinds consultants evaluated the effectiveness of MHC’s online communications, and suggested improvements to increase audience participation. We assisted MHC in the redesign of their online marketing campaigns and messaging, including the introduction of a hosted email marketing and list generation program, online video, and most recently, an ongoing myspace campaign featuring artists who perform at the Mexican Heritage Plaza. GroupOfMinds staff members now maintain and expand these campaigns, by researching and writing engaging content for email blasts and other online campaigns to energize MHC audiences.

    “This has been a terrific service — we love it!” Marcela Davison Aviles, President and CEO, Mexican Heritage Corporation

    Each of our clients is unique — we are happy to share our experiences with other types of organizations to show you how a partnership with GroupOfMinds has created winning solutions.

    Past and present clients include:

    Arts Council Silicon Valley
    Art For Well Beings
    Audience Engagement Platform — Misnomer Dance Theater
    1stAct Silicon Valley
    Ballet San Jose
    City Lights Theater Company
    Cal Performances
    Danzantes Unidos Festival
    Denver Education Telecommunications Consortium
    Dimension Performing Arts
    Dragon Productions Theatre Company
    History San Jose
    Mexican Heritage Corporation
    Pacifica Spindrift Players
    Palo Alto Players
    San Jose Jazz
    San Jose Stage Company
    Santa Clara Players
    Stanford Jazz Workshop
    Stanford Lively Arts
    Tabard Theatre Company
    Technology in the Arts/CMU
    The Tech Museum of Innovation
    The Landmark Ballroom
    TheatreQ
    The Wave Magazine
    University Musical Society at the University of Michigan, Ann Arbor
    WolfBrown

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