Your arts message: Some examples of great marketing messages by for-profit companies
Thanking their patrons I’ve been keeping my eye out to the way some of my favorite brands have been changing their messaging recently. Things of course are getting more filtered and specific to me, which is great, but a few companies are really standing out with messaging that is designed to make me feel good .. read more
Thursday, September 24 is “National Know Your Arts Marketing Logins Day!”
Reading time: 10 minutes Every day is a holiday to somebody. What’s one more to add to the list? Let me give you a little background. Often, I work with clients who have previously had a volunteer run some important part of their arts marketing arsenal — usually their website, or their email marketing. In .. read more
5 Twitter tips for arts administrators
I usually write from the perspective of helping arts organizations in a promotional aspect, and I wanted to change lanes for a moment and talk about Twitter use by arts administrators as individuals who may be struggling with “why.” “Why do I want to use Twitter?” “What’s the point of knowing what somebody had for .. read more
Your arts website: learning about ease of use and clarity, part 1 (via zoomerang vs. surveymonkey)
Reading time: 10 minutes (Author’s note: this is an unreleased post from February 2009, which I’ve recently updated due to Zoomerang making some good changes to their website [good job Zoomerang!]. The process is a good exploration of user interface design consultations we do). What information can we glean for our arts websites from the .. read more
Some informal Twitter statistics from five arts organizations
By now, you know about Twitter. You can’t avoid it — the mainstream media has picked up the love affair and is spreading the Twitter love far and wide. I recently did a bit of analysis on the Twitter account saturation in the email subscribers a few of our clients, and the results were intriguing. .. read more
Dear Facebook — want a new revenue stream that will help arts marketing?
When Facebook first launched, many people were confused about the two options available for featuring arts organizations: Facebook Groups vs. Facebook Pages. (I need to stop for a moment and mention that Facebook needs to work out a different name for “Facebook Pages” — isn’t every page on Facebook a Facebook page? Most people commonly .. read more
Mobile vs. Arts in France — How technology helps keep patrons quiet
The French are known for many things… their appreciation of great food and wine, their love of art and culture, and now, by me, for their valiant belief that concert halls, movie theaters, and other public performance spaces should be free of that person next to you jabbering into his/her cell phone. Thanks to mobile .. read more
Arts & financial security: How unsecure ticket sales expose your patrons to identity theft
I’d be hard pressed to find a member of an arts organization who doesn’t believe in the power of providing the option to sell tickets online. It gives many people a way to serve themselves (thus reducing your manpower needed at the box office to answer the phone), offers the patron the peace of mind .. read more
Saving Money: Ten tips to help arts groups save 10% in tough times (or anytime!)
A recent article in our local paper mentioned that arts & cultural groups should have a plan in place to cut their expenses by 10%, before they need to use it. Just so the plan is ready to go. We think that’s a great idea, and decided to pluck out some ideas. While the following .. read more
Barriers To Communication: What’s In My Inbox?
Beware the big email image So if you’ve been here for a little while, you’ll know that the folks at GroupofMinds are big supporters of arts groups using email. I think it’s one of the most effective, efficient, and low-cost ways of getting your message out. I’ve blogged before about some things groups should avoid .. read more
