Dear Facebook — want a new revenue stream that will help arts marketing?
When Facebook first launched, many people were confused about the two options available for featuring arts organizations: Facebook Groups vs. Facebook Pages. (I need to stop for a moment and mention that Facebook needs to work out a different name for “Facebook Pages” — isn’t every page on Facebook a Facebook page? Most people commonly .. read more
Mobile vs. Arts in France — How technology helps keep patrons quiet
The French are known for many things… their appreciation of great food and wine, their love of art and culture, and now, by me, for their valiant belief that concert halls, movie theaters, and other public performance spaces should be free of that person next to you jabbering into his/her cell phone. Thanks to mobile .. read more
Arts & financial security: How unsecure ticket sales expose your patrons to identity theft
I’d be hard pressed to find a member of an arts organization who doesn’t believe in the power of providing the option to sell tickets online. It gives many people a way to serve themselves (thus reducing your manpower needed at the box office to answer the phone), offers the patron the peace of mind .. read more
Barriers To Communication: What’s In My Inbox?
Beware the big email image So if you’ve been here for a little while, you’ll know that the folks at GroupofMinds are big supporters of arts groups using email. I think it’s one of the most effective, efficient, and low-cost ways of getting your message out. I’ve blogged before about some things groups should avoid .. read more
Marketing a downturn economy: simple tips for arts and dining
Difficult economic times call for different ways of thinking about marketing. From arts organizations looking to fill a seat, to restaurant managers trying to sell a dinner, the issue is the same: how to keep patrons coming in and participating with your organization. In many cases, an organization’s first response to needing to save money .. read more
Internet marketing for the arts 101: 9 technologies all arts groups should be using
There are many ways to spend your time marketing or developing your arts organization. But which are the most effective? We’ve narrowed it down to 9. A recent survey of arts organizations compiled by the Wallace Foundation tells us that most groups feel that the use of next-generation technology is vital to audience development. On .. read more
Why your arts marketing technology plan should include a CMS-based (Content Management System) website
As arts marketers, we know that having an up-to-date website is one of the primary ways our patrons find out about our activities. But after serving on the board of a small community theatre group, I know the pain that cultural groups feel when they have to wait for that one board member to update .. read more
To fund or not to fund: tips for using the web to research performing arts grants online
Money to fund your arts programming. It’s out there, from a variety of sources. And if you know which stones to overturn, you’ll have everything you need to get it flowing into your organization. The web is the most powerful tool at your disposal to find funding sources for performing and visual arts grants. There .. read more
5 ways to lose arts patrons with email marketing (a great way to clear out the theater!)
The invention of email was a gift to arts marketers. Zero cost and instant up-to-the-minute communication with plain text. Nice. Then came email marketing with graphic newsletters. Even better! Your copy and your brand’s “look and feel.” When used correctly, graphic email marketing is one of the most effective ways to keep up a conversation .. read more
