Strategy discovery: use Apple’s Siri to help patrons find your arts organization via mobile voice search
I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next big thing” in how people soon will find information about your arts and cultural organization. If you’re not familiar with .. read more
Arts discount-ticketing strategies: what to avoid and why — part 2
In my last post, I spent some time talking about advance sales and discount ticketing strategies, as well as how it’s too easy to train the patron to wait for a better deal if you offer large discounts late in the game. I mentioned that “the right thing to do here is create a marketing .. read more
Greater Philadelphia Cultural Alliance releases Groupofminds mobile app vendor selection research
In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant strides in apps for arts and culture. Now that the research is complete, GPCA has generously released the report to the arts and cultural community, so that .. read more
Arts discount-ticketing strategies: what to avoid and why — part 1
Pricing and marketing arts event tickets isn’t easy. When faced with the need to “put butts in seats” it can be tempting to do whatever it takes. In this article, I hope to give you some explanations on why some discounting strategies would be a better choice than others, and help you avoid some short-term .. read more
Proof: How social media sold a theatre ticket on Facebook
Social media and the arts: tracking the elusive social media ROI I hear a lot of opinions about social media these days. A lot of them are positive, from people who have the time to experiment and build real relationships. And a lot of them are negative, from people who “tried it, but it didn’t .. read more
Your arts message: Some examples of great marketing messages by for-profit companies
Thanking their patrons I’ve been keeping my eye out to the way some of my favorite brands have been changing their messaging recently. Things of course are getting more filtered and specific to me, which is great, but a few companies are really standing out with messaging that is designed to make me feel good .. read more
Thursday, September 24 is “National Know Your Arts Marketing Logins Day!”
Reading time: 10 minutes Every day is a holiday to somebody. What’s one more to add to the list? Let me give you a little background. Often, I work with clients who have previously had a volunteer run some important part of their arts marketing arsenal — usually their website, or their email marketing. In .. read more
5 Twitter tips for arts administrators
I usually write from the perspective of helping arts organizations in a promotional aspect, and I wanted to change lanes for a moment and talk about Twitter use by arts administrators as individuals who may be struggling with “why.” “Why do I want to use Twitter?” “What’s the point of knowing what somebody had for .. read more
Your arts website: learning about ease of use and clarity, part 1 (via zoomerang vs. surveymonkey)
Reading time: 10 minutes (Author’s note: this is an unreleased post from February 2009, which I’ve recently updated due to Zoomerang making some good changes to their website [good job Zoomerang!]. The process is a good exploration of user interface design consultations we do). What information can we glean for our arts websites from the .. read more
Some informal Twitter statistics from five arts organizations
By now, you know about Twitter. You can’t avoid it — the mainstream media has picked up the love affair and is spreading the Twitter love far and wide. I recently did a bit of analysis on the Twitter account saturation in the email subscribers a few of our clients, and the results were intriguing. .. read more
