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Experiments in surveying arts audiences via tablets

October 16, 2014 |

Ron Evans, Principal of Group of Minds, talks about his experiments with surveying arts audiences via tablets and puts the call out for arts organizations interested in partnering on additional experimentation in unique spaces.

Finally! A screen the executive director wants to see in the audience! With prices for tablets declining and acceptance of their use increasing, I wondered how they would hold up as survey tools for arts organizations. I’m liking the results! Tablets are not a good fit for all situations, but are a great fit for some.

To get rolling, I knew I would be going with Android-based tablets, as iPads are too expensive for this situation. One of my awesome clients who is always up for a good experiment is The Western Stage, and they were game to try tablets, so I purchased a small fleet and got to outfitting. After a lot of trial and error with survey software, connectivity, and tablet functionalities, I was able to get a system running that I thought would be pretty easy for patrons to use. Here is a shot of one of the tablets in action.

[Image: surveying arts audiences via tablets]

surveying arts audiences via tablets

Traditionally, I’ve run in-venue surveys via paper and pencil, left on randomly selected seats. That’s how I was taught, and it is

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Arts Patrons: Mobile Preferences | 2012 update to ongoing longitudinal study

December 11, 2012 |

What are arts patrons doing with their mobile devices? What are their feelings about mobile devices at arts and cultural events? What devices are they using, and what information do they want?

      In 2009, Arts Council Silicon … Read More

Thoughts on the psychology of social media

July 2, 2012 |

Institutions don’t talk, passionate people who work there do.

By Ron Evans There is a lot of content on the web on “how to create stronger social media connections.” A simple Google or Bing search will show a ton of articles (when I checked for that search term, Google actually had 129 million results it thought relevant — even if it is only 1% correct, that’s a lot of articles!). I know that a lot of arts organizations struggle with best practices for social media. In preparation for my upcoming webinar with the National Arts marketing Project on July 10 on the psychology of social media, I thought it might be useful to get away from all of the technical aspects of using social media, and talk about the human side. The interaction side. The “what happens in the brain” side.

Why do people “like” you on Facebook or follow you on Twitter?

Do you know the answer? They like you or follow you for a variety of very human reasons: Read More

Strategy discovery: use Apple’s Siri to help patrons find your arts organization via mobile voice search

December 8, 2011 |

I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next big thing” in how people soon will find information about your arts and cultural organization. 

If you’re not familiar with the concept of Siri, watch the short demo video from Apple:


So, it’s clear that Siri is already pretty darn good at scheduling your appointments, texting people via voice, reminding you of tasks you need to do, and pulling up generic web information. On top of that, she’s just plain fun to talk to. The fact that I refer to her as “she” should say a lot about how much personality she has. Just ask her a knock knock joke.

All of this got me thinking: although Siri is very new (and officially still in “beta” by Apple), what capabilities does she already have for helping a patron connect with arts and culture?

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Greater Philadelphia Cultural Alliance releases Groupofminds mobile app vendor selection research

April 8, 2011 |

In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant strides in apps for arts and culture. Now that the research is … Read More