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What can the arts learn from Spotify’s paid subscribers?

November 4, 2015 |

Streaming-music service Spotify currently has more than 75 million active users and 20 million paid subscribers, and I’m one of those subscribers. The service is doing a lot of stuff right. I love it. It allows me to keep my own playlists with … Read More

Strategy discovery: use Apple’s Siri to help patrons find your arts organization via mobile voice search

December 8, 2011 |

I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next big thing” in how people soon will find information about your arts and cultural organization. 

If you’re not familiar with the concept of Siri, watch the short demo video from Apple:


So, it’s clear that Siri is already pretty darn good at scheduling your appointments, texting people via voice, reminding you of tasks you need to do, and pulling up generic web information. On top of that, she’s just plain fun to talk to. The fact that I refer to her as “she” should say a lot about how much personality she has. Just ask her a knock knock joke.

All of this got me thinking: although Siri is very new (and officially still in “beta” by Apple), what capabilities does she already have for helping a patron connect with arts and culture?

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How to hold a (successful) “tweet seats” event in the theater

August 26, 2011 |

Whether you are a firm believer, casually interested, or crazy-never-in-my-theater against, “Tweet Seats,” are being experimented with at venues across the world. The segmentation of specific seats in a venue to be used by people with their smartphones *during* performance … Read More

Greater Philadelphia Cultural Alliance releases Groupofminds mobile app vendor selection research

April 8, 2011 |

In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant strides in apps for arts and culture. Now that the research is … Read More